![]() ![]() ![]() Perhaps those “weird” apricot banana Timbiebs? Never say never. “We’re really looking forward to what’s next.” ![]() “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love,” Bagozzi said. In the ad, the Biebs, who proclaims himself to be “obsessed” with Tim Hortons, proposes first apple banana and then apricot latte TimBiebs, but quickly throws cold water on both concepts, dismissing the latter as “weird.” Was the recipe-development process anything like the one that’s depicted in a cute new ad to introduce the new Bieber-approved Timbits? Who can say? Tim Hortons and Justin Bieber are proud to officially launch their partnership today to collaborate on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand. “What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” Hope Bagozzi, Tim Hortons’ chief marketing officer, said in a statement. Industry News NovemTim Hortons The menu innovation is available for a limited time. That revelation then touched off a “multi-stage, iterative” series of experiments to develop the new flavors and fine-tune the recipes. In case you're wondering how the collaboration played out, Tim Hortons says the singer let its culinary team know that Timbits were his favorite thing on the chain’s menu. “I grew up on Tim Hortons and it’s always been something close to my heart.” “Doing a Tim Hortons collab has always been a dream of mine,” Bieber shared in a news release. The bite-size doughnut bits will be available in three flavors: Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle. The new Timbiebs Timbits will be launched, along with a selection of related merch, on November 29 at participating Tim Hortons restaurants in the U.S. Their kick-off products - a limited-edition selection of Justin-approved Timbits (that’s Tim talk for doughnut holes, if you didn't know) - do look … yummy. Now, in a collaborative effort teased on Instagram earlier this week and officially announced yesterday, the Biebs is leveling up on his Hortons love with a partnership “to bring new menu and merch items to restaurants in Canada and the U.S.” A total no brainer.įor some time, the Ontario-born pop superstar has put his passionate devotion to the Canadian coffee chain right out there. We’re putting Justin Bieber’s collaboration with Tim Hortons into that second category. Others make so much sense, it’s almost as if they were there all along. Some collabs between brands and celebrities feel like they’ve come out of nowhere. Tim Hortons is running a new Timbits Tuesdays promotion where Tims Rewards members in the US can score a 10-pack of Timbits for 1 every Tuesday through May 10, 2022. ![]()
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